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"If I can survive that, I can survive anything”. Mom showed us a positive attitude.", says Frances Pardo with a smile during our recent conversation.

By Louie Molina Editor at Empresario

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In 1979, the Latina Empresaria found herself facing the harsh reality of homelessness, a consequence of her parents' divorce. Alongside her older sister, she found solace in Bakersfield, CA, where they settled with their mother and four siblings. Despite the challenging circumstances, they persevered by working as field workers, toiling away in the onion fields. Latina Empresaria Their lives took an unimaginable turn when they were forced to live in a camp, devoid of the comforts that most take for granted. During their darkest hours, they even resorted to sleeping in the trunk of a Cadillac, a makeshift shelter that provided a temporary respite from the elements. It was during this period of homelessness, enduring immense hardship, that they found the strength to celebrate Mother's Day, a testament to their unwavering resilience and the enduring power of love.

The Latina Empresaria's journey from homelessness to empowerment is a testament to her indomitable spirit. Through sheer determination and unwavering perseverance, she rose above the challenges that life threw her way. Her experiences have shaped her into the strong, resourceful, and compassionate individual she is today, inspiring others with her remarkable story of triumph over adversity. During her childhood she was unaware of the struggles and courage their mother had endured.

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Frances' mother, an immigrant from Amatlan de Cañas, Nayarit, a small town near Jalisco in Mexico, always maintained a positive attitude throughout their challenges, and that experience made a profound impact on Frances as an adult, as she realized that if they could survive such difficult circumstances, they could overcome anything.

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Frances embodies the very essence of the American Dream, a living testament to its remarkable potential. As she shares her story, she reveals that the spark for creating Hanging Secrets was ignited during her time at Costco, where she honed her problem-solving skills. It was in those moments of enlightenment, her "aha moment," that a vision emerged, rooted in her own personal struggle - the delicate garments of bras and panties being crushed in a drawer. From this simple yet profound predicament, the revolutionary idea of hanging them instead was born. Frances' vision for Hanging Secrets is a testament to the power of ingenuity and the transformative impact of addressing even the smallest of everyday challenges.

Hanging Secrets
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On July 6th, 2009, Frances took a leap of faith and brought her vision to life by creating the first prototype of Hanging Secrets with just $20. This marked the beginning of a remarkable journey for Hanging Secrets, which was specifically designed to organize and protect bras. Determined to protect her invention, Frances took on the challenge of filing a patent herself, as she couldn't afford to hire an attorney.

This act of resilience and resourcefulness showcases Frances' unwavering dedication to her creation. It is worth noting that Frances' journey as a female inventor is particularly significant. She highlights the fact that only 7% of patents are awarded to sole female inventors, and less than half a percent to Latinas. This statistic underscores the importance of recognizing and supporting the achievements of women in the field of innovation and invention.

Frances' story is a testament to the power of determination, creativity, and the ability to overcome obstacles. With her simple yet profound vision, she has revolutionized the way bras are organized and protected, leaving an indelible mark on the world of intimate apparel.

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Hanging Secrets is a passionate advocate for breast cancer victims and their families, lending a helping hand through the Virginia Ann Fund (VAF) , a non-profit organization dedicated to supporting breast cancer survivors. With unwavering commitment, Frances has generously contributed organizers to safeguard the precious prostheses of these courageous survivors. Having already made a positive impact on the lives of 12 breast cancer survivors, Frances holds this cause close to her heart, as she strives to provide unwavering support and uplift those who have valiantly fought against breast cancer.

Empresario: What sets Hanging Secrets apart from other bra and lingerie organizers on the market?

Frances: It's that it was created by a homeless Latina. At the time of its creation, there was no competition, but today, Hanging Secrets stands out with its unique bra-molded compartments, which have been patented.

Frances Pardo award
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Frances has exciting plans for the future of Hanging Secrets. She envisions creating a travel version of the product with a single compartment, catering to the needs of those on the go. Additionally, she plans to expand the product line by introducing accessories such as bra accessories and bra straps, further enhancing the organization and functionality of Hanging Secrets.

As the CEO of Ageless Beautiful Clever Creations, Frances has faced challenges in bringing Hanging Secrets to market. One of these challenges has been gaining brand recognition and securing product placement. However, she has achieved notable successes, winning contests on QVC and HSN with a Latino focus. Currently, Hanging Secrets is being sold on Amazon, providing accessibility to a wide range of customers.

Frances has also applied for Shark Tank, a popular entrepreneurial show, in her pursuit of further exposure and opportunities. While she was not successful in securing a spot on the show, she remains resilient and continues to explore different platforms such as social media, TikTok, LinkedIn, and YouTube to promote her product.

Overcoming these challenges is an ongoing process for Frances as she navigates the entrepreneurial landscape. Frances' determination and perseverance are evident in her journey as an inventor and entrepreneur. She is committed to realizing her vision for Hanging Secrets and making a positive impact in the world of intimate apparel organization.

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